Intelligent Nutrients Certified Organic Natural Beauty Products

Horst Rechelbacher, founder of Aveda really understands the need for organic and natural based products in this chemically rich society. Rechelbacher responded to the movement of green products by first creating Aveda and then Intelligent Nutrients. Intelligent Nutrients is certified USDA organic product , and made from food-based components which make up the skin and hair care product line.

"Everything we put in and on our bodies must be nutritious and safe" -Horst M. Rechelbacher

Rechelbacher grew up surrounded by natural based products, being a son of herbalist, but Rechelbacher himself is an active environmentalist, and organic farmer. At age fourteen, Rechelbacher began a three-year apprenticeship in the beauty and salon industry. In 1965, his award winning career gave him a platform to build successful salons and product line called Horst. It was in 1978, when Rechelbacher founded the Aveda Corporation, a global plant-based cosmetic company. Two decades later, he sold Aveda to Estee Lauder and focused his attention on a new line Intelligent Nutrients, which utilizes 100% food-based and organic certified ingredients.

Intelligen t Nutrients Certified Organic Natural Beauty Products

“At Intelligent Nutrients each product is formulated for both performance and safety -our belief is that what we put on our bodies should be as safe and nutritious as what goes into our bodies. It’s my personal mission to change the outdated chemistry which is used in personal care products. And rather than just talk about what’s wrong, I decided to show the industry that beauty can be done differently—responsibly and safely—without compromising performance,” - Rechelbacher

After years of increasingly more toxic chemicals being added to beauty products, more people aren't minding digging into their wallets for safer products that are naturally based. Sadly, many have responded to organics as a result of allergic reactions causing health problems, and having their health deteriate. As many more people are diagosed with cancer, they don't put the full puzzle pieces together that over years their bodies just shut down from overload, which results in cancers. The body does its best to get rid of toxins, but often they remain in the body because toxins have bombarded their bodies and the different organs are being plugged up.

It is exciting to see more people leaving the chemically laced products and showing big companies that the customer wants more accountability with ingredients.

Intelligent Nutrients also uses Organic Farming, and a good portion of their ingredients are grown on Rechelbacher’s farm in Osceola, Wisconsin which they use in their Intelligent Nutrients lines. In additon, these products are cruelty free. The ingredients and products have never been tested on animals. Thousands of animals suffer from cancers and killing diseases slowly in cages through testing and in the food industry.

Intelligent Nutrients products are salon-grade products, so they are more costly than your chemical based products, but you will USE LESS see a difference just in one wash.